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Navigating Media Literacy

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eBook details

  • Title: Navigating Media Literacy
  • Author : Vanessa E. Greenwood
  • Release Date : January 10, 2020
  • Genre: Education,Books,Professional & Technical,
  • Pages : * pages
  • Size : 2408 KB

Description

Navigating Media Literacy: A Pedagogical Tour of Disneyland is an education playbook applied to the vast mediated universe of Disney. Readers of all ages can critically apply media literacy principles while still conscientiously participating as consumer-citizens, media creators, and agents of change. Media literacy is defined throughout this book as an instructional method rather than a political movement. 


The book counterbalances the frequently myopic critiques of cultural scholars and the critical exemption granted by those across the world who find Disney to be a source of great pleasure. Integrated theory and practical examples allow readers to investigate of themselves and draw their own conclusions based on real inquisitive, observatory, and creative experiences that constitute media literacy (access, analyze, evaluate, create, reflect and act). Each chapter is ideologically mapped to an actual physical realm of Disneyland (e.g., Main Street, USA; Adventureland; Tomorrowland; Frontierland; Fantasyland). Each site provides a pedagogical playground for experimenting with each media literacy concept (e.g., context, audience, language, ownership, representation). The reader will come away with a deeper pedagogical understanding of how to cultivate media literacy using any context or subject—not just Disney. Each chapter includes discursive excerpts from students, along with assignments, discussion prompts, and classroom exercises, making it a valuable resource as a classroom textbook.


Perfect for courses such as: Media Literacy | Communication and Media Arts | Film Studies | Media History | Transmedia Studies | Business | Marketing


List of figures and tables


Acknowledgements


Introduction


Chapter One: Mapping Student Perspectives 


Chapter Two: Touring the Realms of Media Literacy


Chapter Three: Reconstructing History


Chapter Four: Navigating Audience


Chapter Five: Imagineering Language


Chapter Six: Traversing Authorship and Ownership


Chapter Seven: Dreaming of Representation 


Conclusion


About the Author


Index


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